In other words Freddie, stop pouring money into a transmission mode that will not increase listenership for ordinary people.
I agree the anorak money from subscriptions needs to be taken into consideration, but I feel the basic Caroline supporters have moved on from listening to an AM signal.
Most will listen via the App, smart speaker or internet based reception when at home, but in the car on short journeys the convenience option is FM/DAB and the cheapest option is DAB within built up areas.