Matt should listen to what the experienced broadcasters, Paul Rusling and Ruud stated. Matt "forgets" he won't get any audience on L or MW's that will make this worthwhile, let alone getting advertising. Caroline,as a community station, is a different ballgame, and may still have a few MW listeners. Sooner or later economics versus dwindling MW listeners will persuade them to also leave MW. The majority now will use apps and DAB. in cars. Some have to earn the hard way, and Matt is one of those. One can only offer realistic advice, meant to be useful, not for any "attacking Matt's project" motive. The "stubborn" will believe (wrongly), it's a personal attack. It's like "wise dad" Chris Eubank advising his son, Chris Eubank Jr. to retire from boxing.