Lot's of creative ventures are speculative investments.

Film/movies, recorded music, software development and live concerts.

So launching a new radio station, particularly one that is on the old fashioned LongWave AM band with an unconventional antenna system might sound far fetched now.. but back then, 20 + years ago it would have been viewed as being a lot more achievable.

Atlantic 252 proved that LongWave Pop was a viable entertainment back in the 1990's (1989 - 2002)..

The advantage of Films/Movies is that there are Tax Rebates/Credits available to encourage investment in that sector, to help projects get off the ground and to reduce the financial risk.

Actually, the story of Musicmann 279 could make a good movie.. has the makings of a good drama, add some dramatic embellishments with a great story arc and you're off to the races...(figuratively speaking).