This ad from 1975 features a Land Rover. At the time the ad appeared, the Series III was in production, but the model pictured is slightly older and features a "safari roof" to drive home the adventurous nature of watches and sense of place – real or imagined – they can evoke. It's an idea that modern sports watch advertising still relies on even to this day, even boîtes de montres though the role of the watch has been drastically diminished.