Generally I think they refer to the London studio where dolls and outfits are created as "The Atelier" these days and both studio and salon gowns are created there. Strictly salon gowns are purchased by personal visit to the salon but both are made in the same place and way.
"Event" gowns are too but tend to be slightly larger editions and with much simpler accessories (usually just shoes and hose) and sold at conventions and other gatherings.
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