Thank you, Curious

This is not well reported.

Talk is losing its share, mainly to GB News, which is growing, especially among a younger audience.

Weekly radio-only reach just reported in the sector:

GB News 611,000
Talk Radio 576,000
Times Radio 557,00
LBC News 434,000

It is the small independent that is winning.

https://www.msn.com/en-gb/money/other/gb-news-radio-storms-ahead-of-talk-radio-as-record-breaking-growth-continues/ar-AA1sOdij