As you say Freely will replace Freeview and we don't hear any of the existing players complaining as they know this costs them money, they have no way of tailoring their commercials or showing how many are really listening/viewing. There is already talk that licencing Freeview for 10 years is impractical. FM will go the same way, AM maybe sooner. The only thing that keeps these two methods going are old codgers like us who have embraced changed, but are too nostalgic for our own good. AM radio is the equivalent of steam trains. There is demand but it is not sustainable. Like vinyl, it is a fad, but will only be limited to the enthuisast not the mass population.
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