So, all the hype about how brilliant the Surrey mux is, because it covers much of London on the cheap, and how well things were going with all the advertising it brought in, was, err, just hype.

Much like all those plans to do an offshore broadcast, which a sponsor was supposed to have been lined-up to pay for it.

And, surely the 'continued LED advertising at LIVE TV matches', is just basically filling ad space that hasn't been sold by your main business, Rob?