There isnt a shortage of frequencies either - the first ten rounds all have frequencies allocated and its only along the Channel that any negotiation was really needed with France and Belgium.
There has been a good rash of applicants to run the muxes in Round 2, sone tiny towns in the North West had 2 and 3 offers made from companies willing to fund the transmitters (some are multiples) in return for running the gateway and making a profit. Thats even after they have to allow cheap or even free access to the community flavoured stations.
Some areas in Round 3 have already seen wannabe muxcos approach would-be station operators, so they're ready to show a healthy roster of stations in their bids. Dont forget that each multiplex can carry up to 30 stations at good quality.
I do agree with Ray's opinion that it would be nice to see some of the areas a bit bigger, though I see that a lot have well into six figures and sone are over a million. If you can get cheap coverage on that area but can't make a station viable, then radio is probably not a good game to be in.
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