They are thus more than happy with outlets like Heart or Gold.
Likewise, I know several work colleagues who will not listen to the above stations as ‘they keep on playing the same songs and it gets boring….’
I sense also that there are a significant number of people out there who are constantly open to hearing new and interesting music by hitherto unknown artists.
In addition to the more familiar material, they also crave variety and a sense of the unexpected. They might therefore be more drawn to the likes of BBC 6 Music, Caroline, Quasar or Radio Paradise.
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