Pirate / Free Radio
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Re: Digital Radio listening just 0.1% away from Government Trigger
Posted by Paul Rusling on February 10, 2018, 9:18 pm, in reply to "Re: Digital Radio listening just 0.1% away from Government Trigger"
I beg to differ Mr anorak, the figures are only what listeners think they have been listening to and they donít specify the band / digital mode. The pollsters make the assumption that if the persons household has a DAB radio then all their listening will have been via DAB.
Iím very sceptical thatís the case - we have DAB radios but canít remember when we last used the band and tend to use the bands we are familiar with. Many other older people do that and we are now forming an ever greater percentage of the radio audience as youngsters radio usage is falling.
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